WILD & ANCIENT INGREDIENTS

“Native” by Rugged Uncle
Rugged Uncle isn't just best-in-class, it's a whole new class. This is styling butter, not wax, not clay, not pomade. This is balanced hold, sheen, dimension, and hair health in one.

Wagyu Beef Tallow
It's the emperor of fats. Wagyu Tallow is a decadent nutrient high in vitamins A, D, E, and K. An intensive moisturizer that’s been used for millennia for hair and skincare.

Pine Rosin
There's a reason master violinists use premium pine rosin on the delicate strings of their precision instrument. Nature's ancient resin creates perfect friction.

Mango Butter
The lead nutrient in our formula, mango butter is rich in fatty and omega acids to fortify and condition hair. This elite raw butter knows no rival for its diverse hair benefits.

Beeswax
Beeswax may be as old as history itself. Arguably nature's most versatile and useful substance. Its benefits for your hair are endless, and we found the perfect ratio.

Kaolin Clay
This magic mineral cleanses your scalp, absorbs excess oil, and adds volume without stripping your hair of its natural moisture. Just enough grip and texture, without the grit.

Shea Butter
100% raw unrefined 'African Grade A' shea butter, prized since ancient Egypt. King Tut reportedly required endless shea butter in large clay pots for skin and hair care.

Frankincense & Myrrh
Frankincense and myrrh, the scent gifted to God himself. This ancient elixir has commanded top dollar for centuries; our raw Myrrh oil costs us $25.00/oz. We don't cut corners.
Designed to be elite. No apologies.
For the man who builds, buys, and sells companies
in tailored suits and bespoke shoes.
For the man who rides solo at sunset
in vintage aviators and worn denim jeans.
For the man who has the taste and discernment
to know top-shelf when he sees it.
THICK, BUTTERY, DELICIOUS
Our butter is so rich and aromatic that you might be inclined to eat it. We understand this impulse. This is pure, raw, natural ingredient goodness. But we're also compelled to tell you not to eat your Rugged Uncle butter. Put it in your hair, but beware, people may want to eat you.

FULL INGREDIENT PROFILE
14 EXOTIC NUTRIENTS
- Raw Unrefined Mango Butter
- Natural White Beeswax
- Raw Unrefined Shea Butter
- Brazilian Pine Rosin
- Kaolin Clay
- Wagyu Beef Tallow
- Raw Cocoa Butter
- Mastic Tree Resin
- Tobacco Spice Fragrance
- Pure Argan Oil
- Extra Virgin Organic Coconut Oil
- Raw Cacao Paste
- Pure Frankincense Oil
- Pure Myrrh Oil
SUPERIOR PERFORMANCE
- Strong, pliable hold that takes any shape you create
- Conditions and nourishes hair and scalp all day
- Non-greasy with no residue
- Soft, satin sheen that glows all day
- Doesn't shine like a typical gloss pomade
- Zero water or other ineffective ingredients
- Zero cheap, artificial lab chemicals
- All-day hold and workability
- Exceptional texture and dimension from our tree resins
- Effective for very long hair and very short hair alike
- Say goodbye to flakes and dryness
- Washes out easily with one shampoo