THE GOLD STANDARD

Styling Butter with Beef Tallow and Pine Rosin

Rugged Uncle styling butter is hand-crafted in Nashville, Tennessee with superior raw, wild ingredients like Wagyu beef tallow, pine tree rosin, mango butter, and argan oil, for a smooth, strong butter that nourishes your hair and scalp while delivering elite performance. Get your hands on the finest men's hairdressing on earth.

"Native" by Rugged Uncle.

OUR STORY

NATIVE ROOTS

Native and Indigenous cultures have used animal fat for grooming, hair, and skin care for millennia. In fact, in America, bear fat was a key ingredient in pomades in the 1700s. Nature gives us superior ingredients, and they’re better for us. Our ancestors had it figured out, and modern man let laboratories and chemicals take over. We’re here to turn back the hands of time.

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RAW & REBELLIOUS

Custom Guitar Pick In Every Jar

Rugged Uncle is born from the wild. Using only raw, unfiltered, and organic nutrients like mango, shea, and cocoa butters, tree rosin, beeswax, frankincense and myrrh oil, to name a few. No synthetics. Read the back of your lazy, mass market hair product and see how many ingredients you can pronounce... So, why is it in your hair? Expect more from your hairdressing.

THE JESSE JAMES OF HAIRDRESSING

Rugged Uncle, Men's Styling Butter, 2oz
Rugged Uncle, Men's Styling Butter, 2oz
Rugged Uncle, Men's Styling Butter, 2oz
Rugged Uncle, Men's Styling Butter, 2oz
Rugged Uncle, Men's Styling Butter, 2oz
Rugged Uncle, Men's Styling Butter, 2oz
$40.00
$40.00
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Rugged Uncle's "Native" formula is a superior styling butter made with 14 raw and natural ingredients like Wagyu beef tallow, raw mango butter, raw shea butter, white beeswax, and argan oil, that heals and conditions your hair and scalp. Rugged Uncle is a pure, plant butter and oil-based hairdressing that... Read More

WILD & ANCIENT INGREDIENTS

“Native” by Rugged Uncle

Rugged Uncle isn't just best-in-class, it's a whole new class. This is styling butter, not wax, not clay, not pomade. This is balanced hold, sheen, dimension, and hair health in one.

Wagyu Beef Tallow

It's the emperor of fats. Wagyu Tallow is a decadent nutrient high in vitamins A, D, E, and K. An intensive moisturizer that’s been used for millennia for hair and skincare.

Pine Rosin

There's a reason master violinists use premium pine rosin on the delicate strings of their precision instrument. Nature's ancient resin creates perfect friction.

Mango Butter

The lead nutrient in our formula, mango butter is rich in fatty and omega acids to fortify and condition hair. This elite raw butter knows no rival for its diverse hair benefits.

Beeswax

Beeswax may be as old as history itself. Arguably nature's most versatile and useful substance. Its benefits for your hair are endless, and we found the perfect ratio.

Kaolin Clay

This magic mineral cleanses your scalp, absorbs excess oil, and adds volume without stripping your hair of its natural moisture. Just enough grip and texture, without the grit.

Shea Butter

100% raw unrefined 'African Grade A' shea butter, prized since ancient Egypt. King Tut reportedly required endless shea butter in large clay pots for skin and hair care.

Frankincense & Myrrh

Frankincense and myrrh, the scent gifted to God himself. This ancient elixir has commanded top dollar for centuries; our raw Myrrh oil costs us $25.00/oz. We don't cut corners.

Designed to be elite. No apologies.

For the man who builds, buys, and sells companies
in tailored suits and bespoke shoes.

For the man who rides solo at sunset
in vintage aviators and worn denim jeans.

For the man who has the taste and discernment
to know top-shelf when he sees it.

THICK, BUTTERY, DELICIOUS

Our butter is so rich and aromatic that you might be inclined to eat it. We understand this impulse. This is pure, raw, natural ingredient goodness. But we're also compelled to tell you not to eat your Rugged Uncle butter. Put it in your hair, but beware, people may want to eat you.

FULL INGREDIENT PROFILE

14 EXOTIC NUTRIENTS

  • Raw Unrefined Mango Butter
  • Natural White Beeswax
  • Raw Unrefined Shea Butter
  • Brazilian Pine Rosin
  • Kaolin Clay
  • Wagyu Beef Tallow
  • Raw Cocoa Butter
  • Mastic Tree Resin
  • Tobacco Spice Fragrance
  • Pure Argan Oil
  • Extra Virgin Organic Coconut Oil
  • Raw Cacao Paste
  • Pure Frankincense Oil
  • Pure Myrrh Oil

SUPERIOR PERFORMANCE

  • Strong, pliable hold that takes any shape you create
  • Conditions and nourishes hair and scalp all day
  • Non-greasy with no residue
  • Soft, satin sheen that glows all day
  • Doesn't shine like a typical gloss pomade
  • Zero water or other ineffective ingredients
  • Zero cheap, artificial lab chemicals
  • All-day hold and workability
  • Exceptional texture and dimension from our tree resins
  • Effective for very long hair and very short hair alike
  • Say goodbye to flakes and dryness
  • Washes out easily with one shampoo