We spent years designing just one thing—a hairdressing that would take the best of all categories and bring it into perfect balance.

The strength of a wax, the texture of a clay, the silkiness of a pomade. Rugged Uncle's superior styling butter is the result. It's the power of wax with pliable hold and no sticky clumps; the texture of clay without the dry sandiness; the smoothness of a pomade without greasy residue.

Rugged Uncle is men's hairdressing innovation and as close to balanced perfection as you'll find.

So, we simply sell one product. There are no other SKUs in our store, because frankly Rugged Uncle has no gaps that need to be filled by another variant. Give us a try and we think you'll see what all the fuss is about.

It's rich, it's decadent, and yes it's worth every penny.