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Here's where we get elbows deep in the world of men's hair and grooming. Our founder’s journey began with a simple, powerful idea: Create a hairstyling product that not only performs at the highest level, but actually improves the health of your hair and scalp. With that mission in mind, here you'll find everything from expert tips on hairstyling and haircare, to behind-the-scenes updates on how we’re challenging the status quo in the industry.

The Ancient Arts: Animal Fats For Hairstyling

The Ancient Arts: Animal Fats For Hairstyling

Wolves and other predators were often admired for their thick, resilient fur. To emulate this, indigenous people would apply animal fat to their hair, ensuring it stayed conditioned and strong...
Posted on By Beau Gatling

Oil-Based Hairdressing Is Superior: The Raw Power of Wagyu Beef Tallow

Unlike water-based options, which can be harsh and drying, Rugged Uncle’s butter means moisture, protection, strength, and a healthy look that lasts. It washes out easily without stripping away your hair's...
Posted on By Beau Gatling
Oil-Based Hairdressing Is Superior: The Raw Power of Wagyu Beef Tallow
Rugged Uncle arrives to disrupt men's hairstyling

Rugged Uncle arrives to disrupt men's hairstyling

Yes, you heard right, we use Wagyu Beef Tallow in our recipe. Beef fat, just like native warriors and ancient ancestors. Your hair makes its own natural oil, called sebum, because we...
Posted on By Beau Gatling