Flawless

Sometimes the greatest innovation means rewinding a thousand years.

The answer is ancient.

Flexible Hold

Rugged Uncle will hold any style you want to achieve. Long hair, short hair, curly, straight, there's nothing the Uncle can't handle. Even better, you can run your hands through it all day and reshape or refresh your style with no residue. That's the magic of wild, raw ingredients with no water or chemicals. Only a 100% raw butter- and oil-based formula can deliver these specs. And frankly, there's nobody else doing it but us.

Satin Sheen

Rugged Uncle delivers a soft, satin sheen that's hard to describe until you put it into your hair and experience it yourself. Because it's a butter, not a clay, it will never go dull and flat. It's not a grease like a pomade so it doesn't shine either. It's also not a hard wax that sticks and clumps. We found the sweet spot that threads the best of all categories. What you get from Rugged Uncle is a well balanced "luster."

Endurance

Rugged Uncle is 100% butter- and oil-based, and this is exactly what your hair and skin craves. Water should not be in your hairstyling product, let alone the first ingredient. Your hair produces its own natural oil, because it's oil that keeps your hair healthy. Rugged Uncle uses pure oils, so it never dries out or loses potency. And better yet, it washes out simply and easily with one shampoo.

So, what's it smell like?

Ask any man, woman, or child, even our competitors, and if they've breathed in our aroma they can't deny how remarkable Rugged Uncle smells. We hear this on repeat. It's no wonder, because we blended rare and decadent ingredients that have their own heavenly scent. But when they come together in harmony like this, it's otherworldly.

There's really not a label that can do the scent justice, but we humbly call it Tobacco Spice. So, what does it smell like? How about this... Imagine sitting with prime Clint Eastwood smoking a loose leaf tobacco pipe near a campfire in the mountains of Wyoming in the Fall, with a copper kettle of spiced rum steaming nearby. It smells kinda like that.

NOTES: Tobacco | Teakwood | Allspice | Leather | Cacao | Amber

SPECIFICATIONS & USAGE

FOR EVERY HAIR TYPE AND LENGTH

One of Rugged Uncle's greatest assets is its versatility. It can be used to style, shape, hold, and condition very long hair as effectively as a tight fade. Here are some tips and techniques to get the most of your butter.

1. Cut & Warm the Butter

Using your Rugged Uncle guitar pick, cut and mash a portion of butter down to the bottom of the jar. Now continue to work the butter by cutting with the pick until it's soft and malleable.

2. Pull the Butter & Coat Fingertips

Use one or more fingertips to pull the amount of butter of your choosing, which will vary based on your styling preference. Generally coating one fingertip is sufficient. Next, coat your hands by rubbing and warming the butter between all eight fingertips.

3. Apply Butter & Sculpt

With your hair completely dry—ideally after blowdrying to set—tease the butter through your hair and scalp. Your hair length and desired hairstyle will determine the application strategy, but work the butter thoroughly and evenly root to tip, and shape to preference.

Reshape As Needed

Run your fingers through your hair all day long to refresh your style. Rugged Uncle will never dry out, and never leave sticky or greasy residue. You can also dampen your fingertips with water and run through your hair for new dimension. Reshape and restyle with confidence.

Reheat If Crystallized

Rugged uncle is a raw, wild, and natural product, so color and texture variation is normal. If small crystals form in the butter after many months, you can take a hot blowdryer and hold a few inches from the can to heat the butter and melt to preference. Use normally after.