Like most great inventions, Rugged Uncle was born out of necessity, and a smart woman. Our founder—a men's grooming and hair aficionado—was tired of the same revolving door of men's hair products. Too sticky, too crunchy, too sandy, too weak. Beyond that, he was frustrated that all of these products were loaded with cheap, lab-made chemicals manufactured in overseas facilities that were actually damaging to the hair and scalp.

One Saturday while shopping at a local farmer's market with his wife, lightning struck. She bought a jar of premium face cream and was raving about its main ingredient—beef tallow. That night, our founder tried some of his wife's beef tallow cream in his hair, and to his surprise, it was wonderful. Glowing, conditioned hair, with no flakes, no crunch, or any of the typical aftermath of a generic pomade.

The big idea was staring him in the face: Invent a men's styling product that actually nourished and healed the hair and scalp, with completely raw and natural ingredients, that would outperform any other product on the market. A year later, he had it. And it included Wagyu beef tallow, thanks to his wife!

Bottom line, men need to expect more from their hairstyling product. We've grown complacent and have accepted all the artificial, unpronounceable mass-market junk made overseas and labeled with some designer brand name. There's a much better way. Put product in your hair that will make it stronger, healthier, eliminate dryness and flakes, all with ingredients from the wild. A product that will hold, give your hair body, re-shape all day long, zero crunch, zero sand, zero clumping, all with perfect glowing sheen and vibrance. Oh, and it needs to wash out easily with no residue. That all sounds like an impossibly tall order, but we assure you that Rugged Uncle checks every box.

Your answer isn't in some lab. It's not an artificial chemical or compound. The greatest nutrients for your hair have been growing with us for millennia, and modern man has simply forgotten them.

Rugged Uncle is a revolution in men's hairstyling. Join us, and you'll never look back.