Let us cut to the chase—Rugged Uncle is here to shake up the men’s haircare game, and we don't intend to do it quietly. We've spent years perfecting our "Native" styling butter, because we believe in doing one thing exceptionally well. So, we only have one product—one SKU—not an assortment of hairstyling products to fill deficits and voids. Most importantly, this is a hairstyling product that's actually nourishing for your hair and scalp! No more lab chemicals and synthetics that only dry you out and do damage. Your hairstyling product can deliver superior performance AND condition and nourish your hair and scalp all day long. That's why we're here.
And, yes, you heard right, we use Wagyu Beef Tallow in our recipe. Beef fat, just like native warriors and ancient ancestors. Your hair makes its own natural oil, called sebum, because we were made for oil. Just like your car's engine, your hair and skin run on oil, too. That's why Rugged Uncle is 100% oil-based, NOT water-based. News flash, water is free for the manufacturer, and dries out immediately. What good is water doing in your hair? Ever asked that question? If water is the main ingredient in your hair product, the manufacturer wins, and you lose. Oil is the answer. Butters and oils are what we were designed for.
And guess what, Rugged Uncle is not oily. It's not greasy. There is no residue. A paradox, right? Butters and oils actually go matte when they set and solidify, leaving your hair with a glowing, satin sheen.
So, put frankly, we're creating a whole new category in men's haircare.
This is not a wax.
This is not a pomade.
This is not a clay.
This is a not cream.
Rugged Uncle is a butter. It takes the best properties from other categories and bring it into one formula. Hold, sheen, texture, workability, dimension, body, it's all here.
Ancient Innovation
And we did it by getting back to the Earth and soil. We rewound a thousand years in our research. Back to the wild and the power of what nature delivers. No labs, no scientists, no artificial chemicals, no water, no nonsense. The answers are actually ancient, we'd just all forgotten about them.
With Rugged Uncle you get is the strength of wax without the sticky mess, the texture of clay without the dry, sandy feel, and the smooth finish of pomade minus the greasy residue.
Our butter is made with 14 raw and natural ingredients, like Wagyu beef tallow, raw mango butter, Brazilian pine rosin, myrrh oil, and argan oil. We’re not playing around when it comes to quality, because you shouldn't settle for anything less. Every ingredient is sourced from superior suppliers for unparalleled global quality. For example, our Raw Shea Butter is unrefined 'African Grade A' ivory. Our Frankincense and Myrrh oils are raw resin oils, and they cost us almost $25.00 per ounce to source. Our pine rosin is from Brazil.
So, go read the label of your mass market synthetic hair product, with ingredients you probably can't pronounce, and hopefully you'll throw it away by the end of this.
Disrupting the Norm
We didn’t come to play by the rules; we came to rewrite them. The men’s grooming world is full of lazy, overcomplicated, lab-made, artificial, weak water-based products that are anything but healthy for your hair. We’re here to disrupt all that noise with a single, superior solution. Rugged Uncle is not just a product—it’s a statement.
Trust us, your hair (and your style) will thank you.